'Talked on here before about that 'Freeconomics' concept, or just 'giving it away,' as a Web 2.0 marketing tool.

And with the fundamentals of the economy shaky-at-best...

'We could all welcome Neil Gaiman's 'Graveyard Book,' (or what I call the give-it-away-tour) whereby he reads a -- chapter-a-day from the tour and you get to follow along at home;

firstly, this reviewer calls that new book -- 'the spookiest, coolest, most dream-like and smart young adult horror novel...' -- but, let's, for the moment, put that on the shelf, and peal back that marketing playbook.

The deal is this, as he tours, the author -- 'is reading the book aloud, a different chapter at every stop, and his publishers are putting the full readings online every day...(in the form of a) -- 'do-not-miss bit of free vid.'

'Filmmaker Michael Moore is offering his lastest flick -- 'Slacker Uprising' -- as a free download on both iTunes and Amazon.com...

'which he hopes will -- 'encourage young people to vote -- preferably for Democrats -- in November's U.S. presidential election.'