Recession fears embracing Gay Culture?

Behind the Cha Cha Girls at New Yorks Halloween Parade -- sashaying with thrill-seeking narcissists reveals that long kept secret:

'Marketing experts are advising their business people to appeal to the gay and lesbian consumers to cash in on the big spenders in this time of recession,' says the Herald News.

I'd call it the Marc Jacobs effect -- no, not just his incredible fashion sense, it's also that stink of what's cool that comes with having some gay-cred...go-on, ask anybody that works in Hollywood about that mass-gay-respect-nod...

Not buying it? Well lookit, while the magazine world burns down -- "one magazine is doing okay. Details, the eight-year-old men's magazine, will raise its rate base 25,000 to 450,000 starting with the Jan/Feb 2009 issue, says Media Bistro.

'The lesson? In a struggling ad climate, go gay, that article claims (talking up the influence that gay men have had on that mags bottom line by giving their love).

The Herald News puts it this way -- "Gays and lesbians are obviously not immune to the effects of the general economy,"

But they do point out that the Gay household has plenty of disposable income and brand loyalty -- "Targeting this very brand-aware, extremely loyal market simply makes for smart business." -- put in that right perspective, I'd say it's smart to hug it out: